by Robin Lasher
I was contacted last month by a staff writer for Inc. magazine who was writing a story on competitive intelligence, also known as CI. It may sound like something only big companies can afford to do, but even small businesses will find it doesn’t take a lot of time or money to keep track of their competitors. An article this month in Inc., How to Keep Tabs on the Competition, provides useful tips and resources from business, marketing and CI consultants.
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