Marketing
Advertising Age: Advertising Sales Ratios
Advertising to sales ratios for 200 largest ad spending industries are available from 1997 to 2007 at no charge. For 2008 and 2009, you will need to subscribe to Advertising Age Data Center.
Brandwise: Direct Mail ROI Calculator
Answer all 5 of the "Input" questions and then hit the submit button to get your results. We added some random numbers to give a basic idea of what this info may look like. Give it a try by adding your realistic campaign numbers. Click here for more tips on using the Direct Mail ROI Calculator.
Duct Tape Marketing: Small Business Marketing Blog
Creator of the Duct Tape Marketing small business marketing system, John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide". His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. You’ll also find his free ebook, Social Media for Small Business.
eMarketer
Founded in 1996, New York-based eMarketer is the leading independent source for statistics, trend data and original analysis covering every aspect of the Internet, e-business and emerging technologies.
Entrepreneur.com: Marketing Forms
Get a handle on your marketing efforts, including customer surveys, target market research and market cost analysis, with this collection of forms.
Mplans.com: Marketing Calculators
Free marketing calculators that include cash flow, starting costs, break even, and website ROI and conversion rates.
Mplans.com: Marketing Plans
In addition to Sample Plans, you’ll find a list of resources arranged by categories that include How Tos, Resources, and Blogs.
Pew Internet & American Life Project
The Pew Research Center’s Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. The Project aims to be an authoritative source on the evolution of the internet through surveys that examine how Americans use the internet and how their activities affect their lives. Search this project by activities and pursuits, demographics, technology and media.
Pew Social & Demographic Trends
The Pew Research Center's Social & Demographic Trends project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis. Search for social and demographic trends by reports, charts, topic index, and datasets.
Yahoo! Real estate: Neighborhood Profiles and City Information
Search by city & state or Zip code to get neighborhood profiles, cost of living info, school statistics and more. |
Navarro College SBDC is a non-profit, professional agency jointly funded and sponsored by Navarro College and the U.S. Small Business Administration. SBDCs programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodation will made for persons with disabilities, as well as to clients with limited English proficiency if requested at least two weeks in advance. SBA cannot endorse any products, opinions or services of any external parties or services.